Dubai. BT Properties celebrated its first anniversary in the United Arab Emirates with a grand, star-studded event at the Coca-Cola Arena in Dubai, spotlighting the impressive market reception and major achievements of its flagship master community project, WAADA, in Dubai South.
The highlight of the evening was a spectacular live performance by the internationally acclaimed pop band Maroon 5, drawing government officials, investors, brokers, and leading figures from the real estate industry. The event not only offered entertainment but also delivered a clear message: WAADA is rapidly emerging as one of Dubai South’s most sought-after residential destinations and a central pillar of BT Properties’ growth strategy in the region.
Launched on 27 May, WAADA was introduced as a community-centric, future-ready neighborhood aligned with Dubai’s vision for sustainable urban living. Phase One of the project sold out within the first week – an achievement that captured the attention of both end-users and investors, setting a high benchmark for the upcoming phases.
The anniversary event at the Coca-Cola Arena served as both a celebration and a progress briefing. Through multimedia showcases and on-screen updates, guests were taken through WAADA’s developmental journey – from concept to construction – highlighting sales successes, major development milestones, and the steady advancement of infrastructure across Dubai South.
According to the developer, construction of Phase One is ahead of schedule, with regular progress reports being shared with buyers as well as on BT Properties’ digital platforms. The company emphasized that transparency at every stage – from launch to sales to delivery – is the key factor driving buyer confidence in Dubai’s competitive off-plan market.
Located in Dubai South, WAADA’s master plan integrates townhouses, modern apartments, and villas with a connected network of retail, wellness, education, and community facilities. Its walkable layout and people-centric infrastructure aim to foster interaction, convenience, and an active lifestyle – positioning it not just as a residential cluster but as a lifestyle-driven community.
During the celebration, BT Properties also announced the opening of its dedicated sales center – a thoughtfully designed space featuring fully furnished model apartments that offer buyers and investors a firsthand experience of WAADA’s design and lifestyle. Group CEO Ali Riaz Malik also made a surprise announcement: the upcoming launch of premium office spaces and standalone 4-bedroom villas, set to redefine industry standards in both size and design. These units are scheduled for launch on 1 January 2026.
Speaking at the event, Group CEO Ali Riaz Malik emphasized that the first year is not merely a milestone but an extension of the company’s three-decade journey and a defining chapter in its expansion into Dubai.
He said:
“Tonight is not just an event or a celebration – it is a testament to the confidence placed in Dubai, in Dubai South, and in the belief that thoughtfully planned communities can transform lives. WAADA is our promise to create places that inspire, connect, and endure.”
He further noted that WAADA builds upon BT Properties’ legacy of three decades of large-scale development and master community creation, yet it has been uniquely crafted for the UAE market.
“We have merged the learnings of 30 years of community-building with the needs of families and investors living in Dubai today – whether it’s convenience, design quality, or the sense of belonging that defines a true neighborhood.”
The evening concluded with a high-energy performance by Maroon 5, which attendees described as one of the standout real estate events of the year. However, BT Properties noted that the true measure of success will unfold in the coming years, as WAADA transforms from a construction site into a fully thriving community.
Reaffirming its long-term commitment to the emirate, the developer stated that WAADA has been designed as a benchmark for community living in Dubai South – where modern design, people-friendly public spaces, purpose, belonging, and everyday convenience serve as the foundation.
About BT Properties
With over three decades of experience delivering communities across international markets, BT Properties has built its reputation on trust, craftsmanship, and long-term vision. The company now brings this expertise to Dubai with a focus on creating places that feel authentic, connected, and future-ready.
BT Properties approaches development with a simple yet powerful philosophy: thoughtful planning, sustainable design, and a commitment to building places where people genuinely want to live. WAADA is a clear expression of this vision and marks the beginning of the company’s journey in Dubai to create a community defined by quality, purpose, and meaningful growth.
About WAADA
WAADA is BT Properties’ flagship master community in Dubai South, designed to integrate modern living, nature, and meaningful human connections in one place. Launched a year ago, the development comprises four distinct neighborhoods – Altura, Raiha, Rayhan, and Cascada – featuring diverse home types interlinked with open spaces and essential community amenities.
The community will offer parks, wellness and sports facilities, retail outlets, schools, healthcare access, and conveniences that enhance daily living and support a vibrant family lifestyle. Located in one of Dubai’s most strategically connected districts – near Expo City and the upcoming Al Maktoum International Airport, the world’s future largest airport – WAADA reflects Dubai’s long-term vision for sustainable, human-centric development.
As progress continues, WAADA is poised to emerge as a welcoming, well-connected destination designed to grow and evolve alongside the people who call it home.
